The website is the main communication channel for any company or business. Virtually, all lead generation strategies have the objective of taking visitors to an online page. Sales qualified leads also visit your website. That's why it's important to have the right tools to turn it into a sales lead generator. More than that: grab their attention and bring them to your company while providing a valuable relationship with leads and customers.
After planning and implementing a marketing strategy, the final step is to measure its results. Metrics will tell you if the strategy has achieved its goal, if it needs adjustments, or another action plan should replace it. Either if the results are good or bad, by measuring marketing metrics that matter to your business, it's possible to not only improve ongoing strategies but to define your company's next steps and actions.
A company's financial health depends of a constant flow of sales opportunities. But more than a well-aligned strategy between marketing and sales, the "business machine" only works when there's a constant stream of sales qualified leads to be converted into customers. Just generating leads isn't enough, because they must be properly qualified in order to invest less resoures and time to convert them. It's important to create invest on the best ways to generate sales qualified leads.
One of the most difficult jobs in digital marketing is tracking leads and proving ROI. After all, there are endless variables until a new client is acquired: so many pages visited, campaigns and conversions. That's why understanding what gives the best results might be a challenge - but it's not impossible. Tracking a lead throughout the customer journey became a lot easier thanks to UTM parameters.
Do you know how to do customer portfolio management? If your answer is no, don't worry. Most business professionals don't do this actively and end up only dealing with active clients, which is also important and usually the Customer Success' job. Customer portfolio is a tool used mainly by B2B companies to help organize and develop a communication/relationship with customers.
If you've been following our blog, or are in any way connected to the universe of SaaS companies, you know that customer experience is a recurring topic. You might even be convinced on its importance to the company due to the possibility of creating a relationship with the client, focusing on retention and customer satisfaction. After all, the perfect customer experience is based on three main pillars: success, effort and emotion.
Are you looking to make more money? Most companies will look into acquiring more leads and increase the size of their funnel. It works, of course, but we'll let you in on a little secret: they are sitting on a gold mine without taking advantage of it, and you probably are too. And that's the company's customer portfolio. What strategy you'll use for this? One word: upselling.
Do you want more business opportunities for your company? Thinking about relationship marketing might be the solution. We'll explain: selling to a client is not enough anymore. For some time now customers are expecting the perfect service, usability and experience. Because of it, companies started to think about the "Customer First". In marketing, Customer First created the strategy of relationship marketing.
In Marketing, we learn to build companies on strategies that reach out to the masses, or at least to the largest number of fitting prospects. But there is another way, one that focuses on high-ticket clients and greater ROI: account-based marketing (ABM).
Launching a startup in the market in not nearly as easy and glamorous as it sounds. There are no guarantees of success and results, which means that all there is left is a lot of courage. Hopefully, this comes with a well made startup marketing plan. In this blog post, we'll tell you how to create one, check it out!
Here are the basics of digital marketing: attract leads, nurture them, convert to clients. This happens over and over again, keeping the wheel turning. Up until recently, the nurture part was done with email marketing, but it has now been upgraded to automated lead nurturing. But what exactly is the difference?
Every business owner has heard about churn. If you still don't know what it is, let me explain real quickly: there are two types of churn: one called customer churn, the number of closed accounts due to cancellation of contracts, and revenue churn, the amount of money lost due to plan cancellations or downgrades.
The essence of this "landing page best practices" blog post is: how to improve conversion rates and get more customers. One of the most common ways to convert leads is, of course, through a landing page. This powerful tool is capable of generating interest, curiosity and make someone want something. And they only need to complete a few simple steps, usually filling out a form, to get it.
Calculating and reaching the minimum customer acquisition cost (CAC) is, possibly, the main goal of a lot of marketing professionals around the world. People know they have to do it, but a lot of times they have no idea why or how. Some people don't even know what it is, exactly. It's like an amorphous milestone people try to reach, but without knowing how.
Reaching the right customer is a concern for every company in the world, from B2C e-commerces to factories (like BIC), from SaaS companies and startups to traditional B2B distribution and traders. Each one will have a different client, a different economical scenario and different market opportunities. But they all serve a purpose: solving a problem for a more or less specific group of customers.
Changing a manager's mind about a tool or strategy is always a challenge. I mean, depending on how big the change is, it may require some dedication, paciente, persistency and time. There are so many things involved. But the thing is, if you've found something that you know is worth it, it's your job to present it to your manager, so that the whole company can benefit from it.
If you read carefully the title of this blog post you already figured out that we are going to tell you a little but more a dynamic website. In fact, we've started this conversation a few days ago, when we explained the differences and benefits of dynamic content and website personalization. Its main benefits? Besides improving customer and user experience, it helps companies to target leads on their way towards increasing exposure and revenue.
There comes a moment in the life of every CEO or manager, when they realize they need to give information to users. I'm not talking about blog post or ebooks, but actual useful information to allow him or her to get the best service out of your SaaS product. The solution for that comes in the form of a knowledge base.
Millennials and generation Z customers are changing their buying habits according to the experience offered by companies. This means that they require more attention, more personalization and more delightful moments. How to achieve that? Dynamic content and web personalization are, for sure, a great way to start.
Customer Success Management, or CSM, is one of the main strategies for long-term company growth. Its focus is customer relationship retention and optimization, but the job is to make your client successful (duh) when using your product. That's only possible when you prepare, and help him to extract all the benefits your SaaS product has to offer.
Customer Success equals customer retention, right?! Well, in theory. But hey, who says this theory can become a practice? On our last post, we talked about the importance of a proactive customer success team and how predicting issues is the number one goal. By anticipating problems, you can prevent churn and retain more customers!
Have you heard of the expression "put out a fire"? I'm sure you did. And if this is a common practice within your customer success department, well, something isn't quite right. It might be the case that you are mistaken customer service and customer success.
Relationship marketing is the future of successful businesses. If you've been following our blog recently, you must have read our latest blog posts and can now understand relationship marketing as a smart and powerful way to talk to clients. After all, it allows you to nurture and cultivate a long-lasting relationship, meaning you have a strong MRR and many opportunities for upselling.
Do you talk to your customers? You might think you do, but maybe you are not doing it so well. This causes problems in communication and, on the business world, can result in many consequences. It's the base of long-term client-company relationship and is an important part of brand loyalty, along with good service and great product.
A great client experience is essential for a company's success. That's especially true if we are talking about SaaS companies, which are usually subscription and low ticket based. Basically, it's a great way to reduce churn, drive up retention and satisfaction and improving important metrics such as activation rate and recurrency.
Providing great customer experience is essential to any business that wants to become reference in the market. We saw it in our last blog post. For that, you need to have a customer experience strategy: a document containing a series of guides and "how-to's" to make every single contact between client and company a memorable success.
Trick question: what does crowdsourcing, social media and shopping apps have in common? I'm going to give you some time to think about it! Tick, tack, tick, tack! Ok, have you given up already? All of them are part of the evolutionary timeline of customer experience. Confused?
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Let's start this blog post with two simple and very impacting email marketing statistics. First, targeted email campaigns can improve conversion by 355%. Second, it can boost revenue by 781%. Ok, so by now you are probably staring at this data and wondering "why the heck haven't I segmented my lists yet?"
We've selected 50 simple, but powerful practices to make the best of your email marketing automation strategy.
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We've created a complete guide to help you figure out if it's time for your company to bet on marketing automation. Check it out!
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Invest time and effort in your relationship marketing strategy to drive more sales, revenue and growth.
Who said nurturing flows can only be used for conversion? Kiss customer churn goodbye with marketing automation!
We have some powerful tips to optimize your lead nurturing process and increase conversions rates. Check it out!
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Social media management is a "must-have", but you know what you "must-do" in order to increase your customer retention with it?
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We've selected some lead nurturing best practices and advanced tips to you can greatly increase your conversion rate!
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If you already uses email marketing strategies and is thinking of improving your results, learn what is the best time to automate your company’s marketing.
If you already use email marketing strategies and want to improve your results, learn what is the best time to automate your company’s marketing