Dynamic content and web personalization, learn the differences

Dynamic content and web personalization: why, how and when to use it?

Acquisition

Millennials and generation Z customers are changing their buying habits according to the experience offered by companies. This means that they require more attention, more personalization and more delightful moments. How to achieve that? Dynamic content and web personalization are, for sure, a great way to start.

Searching for a customer success software? Check out our list of solutions you need to create a successful strategy!

Customer Success Software: 7 solutions your team needs right now

Retention

Customer Success Management, or CSM, is one of the main strategies for long-term company growth. Its focus is customer relationship retention and optimization, but the job is to make your client successful (duh) when using your product. That's only possible when you prepare, and help him to extract all the benefits your SaaS product has to offer.

A complete guide to customer success automation

Everything managers need to know about Customer Success Automation

Retention

Customer Success equals customer retention, right?! Well, in theory. But hey, who says this theory can become a practice? On our last post, we talked about the importance of a proactive customer success team and how predicting issues is the number one goal. By anticipating problems, you can prevent churn and retain more customers!

Discover the secrets to mastering the whole buyer's journey through relationship marketing

Relationship marketing: secrets to mastering the whole buyer's journey

Conversion

Relationship marketing is the future of successful businesses. If you've been following our blog recently, you must have read our latest blog posts and can now understand relationship marketing as a smart and powerful way to talk to clients. After all, it allows you to nurture and cultivate a long-lasting relationship, meaning you have a strong MRR and many opportunities for upselling.

Small tips and tricks to build a great relationship marketing strategy and win your customer's hearts at first sight

Relationship marketing: driving customer loyalty at first talk

Referral

Traditional marketing used to be about reaching out to a lot of people to try and get a few to buy your product. But now, in a world where media is so unfocused, products are more and more specific and the competition for the customer is everything but violent, it doesn't work anymore. Things needed to change, and they did, to a more customer-centric approach. The expression relationship marketing arose and different ways to acquire, interact and retain customers have emerged.

Think your high churn rate comes from a communication problem with clients? Learn how combat that and conquer customer loyalty.

Easy communication tips & hints that'll surely build customer loyalty

Referral

Do you talk to your customers? You might think you do, but maybe you are not doing it so well. This causes problems in communication and, on the business world, can result in many consequences. It's the base of long-term client-company relationship and is an important part of brand loyalty, along with good service and great product.

What you need to consider to provide the perfect customer journey? Here's some analytics and other tips to make your strategy a success.

Customer journey map: build and manage the best client experience

Retention

A great client experience is essential for a company's success. That's especially true if we are talking about SaaS companies, which are usually subscription and low ticket based. Basically, it's a great way to reduce churn, drive up retention and satisfaction and improving important metrics such as activation rate and recurrency.

What is customer experience

Learn how to improve your customer experience strategy

Retention

Providing great customer experience is essential to any business that wants to become reference in the market. We saw it in our last blog post. For that, you need to have a customer experience strategy: a document containing a series of guides and "how-to's" to make every single contact between client and company a memorable success.

What is customer experience

What is customer experience and why does it matter?

Retention

Trick question: what does crowdsourcing, social media and shopping apps have in common? I'm going to give you some time to think about it! Tick, tack, tick, tack! Ok, have you given up already? All of them are part of the evolutionary timeline of customer experience. Confused?

How to build a targeted email marketing campaign to retain clients

How to build a targeted email marketing campaign to retain clients

Retention

Let's start this blog post with two simple and very impacting email marketing statistics. First, targeted email campaigns can improve conversion by 355%. Second, it can boost revenue by 781%. Ok, so by now you are probably staring at this data and wondering "why the heck haven't I segmented my lists yet?"

Essential tips to optimize your landing pages, drive better results and increase conversions rates.

Landing page best practices to convert more visitors (Updated 2017)

Acquisition

The concept of landing pages is pretty simple: they are the pages that your visitors are sent to after clicking on an online ad or email link. It's a very specific page, designed exclusively to convert your visitors into customers. They have become an essential tool to marketing professionals mainly because they make the difference!