Every business owner has heard about churn. If you still don't know what it is, let me explain real quickly: there are two types of churn: one called customer churn, the number of closed accounts due to cancellation of contracts, and revenue churn, the amount of money lost due to plan cancellations or downgrades.
The essence of this "landing page best practices" blog post is: how to improve conversion rates and get more customers. One of the most common ways to convert leads is, of course, through a landing page. This powerful tool is capable of generating interest, curiosity and make someone want something. And they only need to complete a few simple steps, usually filling out a form, to get it.
Calculating and reaching the minimum customer acquisition cost (CAC) is, possibly, the main goal of a lot of marketing professionals around the world. People know they have to do it, but a lot of times they have no idea why or how. Some people don't even know what it is, exactly. It's like an amorphous milestone people try to reach, but without knowing how.
Reaching the right customer is a concern for every company in the world, from B2C e-commerces to factories (like BIC), from SaaS companies and startups to traditional B2B distribution and traders. Each one will have a different client, a different economical scenario and different market opportunities. But they all serve a purpose: solving a problem for a more or less specific group of customers.
Changing a manager's mind about a tool or strategy is always a challenge. I mean, depending on how big the change is, it may require some dedication, paciente, persistency and time. There are so many things involved. But the thing is, if you've found something that you know is worth it, it's your job to present it to your manager, so that the whole company can benefit from it.
If you read carefully the title of this blog post you already figured out that we are going to tell you a little but more a dynamic website. In fact, we've started this conversation a few days ago, when we explained the differences and benefits of dynamic content and website personalization. Its main benefits? Besides improving customer and user experience, it helps companies to target leads on their way towards increasing exposure and revenue.
There comes a moment in the life of every CEO or manager, when they realize they need to give information to users. I'm not talking about blog post or ebooks, but actual useful information to allow him or her to get the best service out of your SaaS product. The solution for that comes in the form of a knowledge base.
Millennials and generation Z customers are changing their buying habits according to the experience offered by companies. This means that they require more attention, more personalization and more delightful moments. How to achieve that? Dynamic content and web personalization are, for sure, a great way to start.
Customer Success Management, or CSM, is one of the main strategies for long-term company growth. Its focus is customer relationship retention and optimization, but the job is to make your client successful (duh) when using your product. That's only possible when you prepare, and help him to extract all the benefits your SaaS product has to offer.
Customer Success equals customer retention, right?! Well, in theory. But hey, who says this theory can become a practice? On our last post, we talked about the importance of a proactive customer success team and how predicting issues is the number one goal. By anticipating problems, you can prevent churn and retain more customers!
Have you heard of the expression "put out a fire"? I'm sure you did. And if this is a common practice within your customer success department, well, something isn't quite right. It might be the case that you are mistaken customer service and customer success.
Relationship marketing is the future of successful businesses. If you've been following our blog recently, you must have read our latest blog posts and can now understand relationship marketing as a smart and powerful way to talk to clients. After all, it allows you to nurture and cultivate a long-lasting relationship, meaning you have a strong MRR and many opportunities for upselling.
Traditional marketing used to be about reaching out to a lot of people to try and get a few to buy your product. But now, in a world where media is so unfocused, products are more and more specific and the competition for the customer is everything but violent, it doesn't work anymore. Things needed to change, and they did, to a more customer-centric approach. The expression relationship marketing arose and different ways to acquire, interact and retain customers have emerged.
Do you talk to your customers? You might think you do, but maybe you are not doing it so well. This causes problems in communication and, on the business world, can result in many consequences. It's the base of long-term client-company relationship and is an important part of brand loyalty, along with good service and great product.
A great client experience is essential for a company's success. That's especially true if we are talking about SaaS companies, which are usually subscription and low ticket based. Basically, it's a great way to reduce churn, drive up retention and satisfaction and improving important metrics such as activation rate and recurrency.
Providing great customer experience is essential to any business that wants to become reference in the market. We saw it in our last blog post. For that, you need to have a customer experience strategy: a document containing a series of guides and "how-to's" to make every single contact between client and company a memorable success.
Trick question: what does crowdsourcing, social media and shopping apps have in common? I'm going to give you some time to think about it! Tick, tack, tick, tack! Ok, have you given up already? All of them are part of the evolutionary timeline of customer experience. Confused?
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Let's start this blog post with two simple and very impacting email marketing statistics. First, targeted email campaigns can improve conversion by 355%. Second, it can boost revenue by 781%. Ok, so by now you are probably staring at this data and wondering "why the heck haven't I segmented my lists yet?"
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Invest time and effort in your relationship marketing strategy to drive more sales, revenue and growth.
Real-time conversation can be the key to lift relationship marketing strategies and get hotter leads to your SaaS.
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If you already uses email marketing strategies and is thinking of improving your results, learn what is the best time to automate your company’s marketing.
If you already use email marketing strategies and want to improve your results, learn what is the best time to automate your company’s marketing