[Infographic] Feel the need to generate sales leads? Discover how a website live chat widget can be used as a sales lead generator!

Turning a website live chat into a powerful sales lead generator

Activation

The website is the main communication channel for any company or business. Virtually, all lead generation strategies have the objective of taking visitors to an online page. Sales qualified leads also visit your website. That's why it's important to have the right tools to turn it into a sales lead generator. More than that: grab their attention and bring them to your company while providing a valuable relationship with leads and customers.

What are the metrics that matter to your company? Discover which marketing KPIs you should be tracking with this content!

Choosing the marketing KPIs and metrics that matter to your company

Acquisition

After planning and implementing a marketing strategy, the final step is to measure its results. Metrics will tell you if the strategy has achieved its goal, if it needs adjustments, or another action plan should replace it. Either if the results are good or bad, by measuring marketing metrics that matter to your business, it's possible to not only improve ongoing strategies but to define your company's next steps and actions.

Create more sales opportunities with powerful techniques that'll drive more and more sales qualified leads to your business!

The 7 best ways to generate sales qualified leads for your business

Acquisition

A company's financial health depends of a constant flow of sales opportunities. But more than a well-aligned strategy between marketing and sales, the "business machine" only works when there's a constant stream of sales qualified leads to be converted into customers. Just generating leads isn't enough, because they must be properly qualified in order to invest less resoures and time to convert them. It's important to create invest on the best ways to generate sales qualified leads.

Track your customer journey touchpoints with UTM parameters and improve marketing ROI

Track your customer journey with UTM parameters and improve ROI

Retention

One of the most difficult jobs in digital marketing is tracking leads and proving ROI. After all, there are endless variables until a new client is acquired: so many pages visited, campaigns and conversions. That's why understanding what gives the best results might be a challenge - but it's not impossible. Tracking a lead throughout the customer journey became a lot easier thanks to UTM parameters.

Doing customer portfolio management and analysis the right way

Doing customer portfolio management & analysis the right way

Retention

Do you know how to do customer portfolio management? If your answer is no, don't worry. Most business professionals don't do this actively and end up only dealing with active clients, which is also important and usually the Customer Success' job. Customer portfolio is a tool used mainly by B2B companies to help organize and develop a communication/relationship with customers.

Customer experience: responsibility of the entire company

Customer experience: responsibility of the entire company

Retention

If you've been following our blog, or are in any way connected to the universe of SaaS companies, you know that customer experience is a recurring topic. You might even be convinced on its importance to the company due to the possibility of creating a relationship with the client, focusing on retention and customer satisfaction. After all, the perfect customer experience is based on three main pillars: success, effort and emotion.

Upselling: increase revenue with who already is a customer

Upselling: increase revenue with who's already a customer

Acquisition

Are you looking to make more money? Most companies will look into acquiring more leads and increase the size of their funnel. It works, of course, but we'll let you in on a little secret: they are sitting on a gold mine without taking advantage of it, and you probably are too. And that's the company's customer portfolio. What strategy you'll use for this? One word: upselling.

What is relationship marketing and what are its benefits

What is relationship marketing and what are its benefits?

Retention

Do you want more business opportunities for your company? Thinking about relationship marketing might be the solution. We'll explain: selling to a client is not enough anymore. For some time now customers are expecting the perfect service, usability and experience. Because of it, companies started to think about the "Customer First". In marketing, Customer First created the strategy of relationship marketing.

Account-based Marketing (ABM): the champion of ROI

Account-based Marketing (ABM): the champion of ROI

Activation

In Marketing, we learn to build companies on strategies that reach out to the masses, or at least to the largest number of fitting prospects. But there is another way, one that focuses on high-ticket clients and greater ROI: account-based marketing (ABM).

The ultimate guide to building a startup marketing plan

The ultimate guide to building a startup marketing plan

Activation

Launching a startup in the market in not nearly as easy and glamorous as it sounds. There are no guarantees of success and results, which means that all there is left is a lot of courage. Hopefully, this comes with a well made startup marketing plan. In this blog post, we'll tell you how to create one, check it out!

Discover what it takes to transition from email marketing to automated lead nurturing.

Automated lead nurturing: convert leads, close deals, save time

Activation

Here are the basics of digital marketing: attract leads, nurture them, convert to clients. This happens over and over again, keeping the wheel turning. Up until recently, the nurture part was done with email marketing, but it has now been upgraded to automated lead nurturing. But what exactly is the difference?

How to reduce churn: unknown practical tips to retain SaaS clients

How to reduce churn: unknown practical tips to retain SaaS clients

Retention

Every business owner has heard about churn. If you still don't know what it is, let me explain real quickly: there are two types of churn: one called customer churn, the number of closed accounts due to cancellation of contracts, and revenue churn, the amount of money lost due to plan cancellations or downgrades.

Here are the top tips to create better landing pages, from conversion rate information to tips on how to drive better results.

Landing page best practices that'll bring you more customers

Acquisition

The essence of this "landing page best practices" blog post is: how to improve conversion rates and get more customers. One of the most common ways to convert leads is, of course, through a landing page. This powerful tool is capable of generating interest, curiosity and make someone want something. And they only need to complete a few simple steps, usually filling out a form, to get it.

Creating the best lead and customer segmentation for your company

How to calculate and reduce customer acquisition costs

Acquisition

Calculating and reaching the minimum customer acquisition cost (CAC) is, possibly, the main goal of a lot of marketing professionals around the world. People know they have to do it, but a lot of times they have no idea why or how. Some people don't even know what it is, exactly. It's like an amorphous milestone people try to reach, but without knowing how.

Creating the best lead and customer segmentation for your company

Creating the best lead & customer segmentation for your company

Acquisition

Reaching the right customer is a concern for every company in the world, from B2C e-commerces to factories (like BIC), from SaaS companies and startups to traditional B2B distribution and traders. Each one will have a different client, a different economical scenario and different market opportunities. But they all serve a purpose: solving a problem for a more or less specific group of customers.

Here are some powerful arguments to convince your boss it's time to invest in a more advanced and intuitive marketing automation platform.

How do I convince my boss to invest in marketing automation?

Acquisition

Changing a manager's mind about a tool or strategy is always a challenge. I mean, depending on how big the change is, it may require some dedication, paciente, persistency and time. There are so many things involved. But the thing is, if you've found something that you know is worth it, it's your job to present it to your manager, so that the whole company can benefit from it.

Discover how to skyrocket your conversion rates with dynamic websites

Discover how to skyrocket your conversion rates with dynamic websites

Acquisition

If you read carefully the title of this blog post you already figured out that we are going to tell you a little but more a dynamic website. In fact, we've started this conversation a few days ago, when we explained the differences and benefits of dynamic content and website personalization. Its main benefits? Besides improving customer and user experience, it helps companies to target leads on their way towards increasing exposure and revenue.

A guide for creating a helpful knowledge base for your SaaS product

A guide for creating a helpful knowledge base for your SaaS product

Acquisition

There comes a moment in the life of every CEO or manager, when they realize they need to give information to users. I'm not talking about blog post or ebooks, but actual useful information to allow him or her to get the best service out of your SaaS product. The solution for that comes in the form of a knowledge base.

Dynamic content and web personalization, learn the differences

Dynamic content and web personalization: why, how and when to use it?

Acquisition

Millennials and generation Z customers are changing their buying habits according to the experience offered by companies. This means that they require more attention, more personalization and more delightful moments. How to achieve that? Dynamic content and web personalization are, for sure, a great way to start.

Searching for a customer success software? Check out our list of solutions you need to create a successful strategy!

Customer Success Software: 7 solutions your team needs right now

Retention

Customer Success Management, or CSM, is one of the main strategies for long-term company growth. Its focus is customer relationship retention and optimization, but the job is to make your client successful (duh) when using your product. That's only possible when you prepare, and help him to extract all the benefits your SaaS product has to offer.

A complete guide to customer success automation

Everything managers need to know about Customer Success Automation

Retention

Customer Success equals customer retention, right?! Well, in theory. But hey, who says this theory can become a practice? On our last post, we talked about the importance of a proactive customer success team and how predicting issues is the number one goal. By anticipating problems, you can prevent churn and retain more customers!

Customer success management: going from reactive to proactive

Customer success management: going from reactive to proactive

Retention

Have you heard of the expression "put out a fire"? I'm sure you did. And if this is a common practice within your customer success department, well, something isn't quite right. It might be the case that you are mistaken customer service and customer success.

Discover the secrets to mastering the whole buyer's journey through relationship marketing

Relationship marketing: secrets to mastering the whole buyer's journey

Conversion

Relationship marketing is the future of successful businesses. If you've been following our blog recently, you must have read our latest blog posts and can now understand relationship marketing as a smart and powerful way to talk to clients. After all, it allows you to nurture and cultivate a long-lasting relationship, meaning you have a strong MRR and many opportunities for upselling.

Think your high churn rate comes from a communication problem with clients? Learn how combat that and conquer customer loyalty.

Easy communication tips & hints that'll surely build customer loyalty

Referral

Do you talk to your customers? You might think you do, but maybe you are not doing it so well. This causes problems in communication and, on the business world, can result in many consequences. It's the base of long-term client-company relationship and is an important part of brand loyalty, along with good service and great product.

What you need to consider to provide the perfect customer journey? Here's some analytics and other tips to make your strategy a success.

Customer journey map: build and manage the best client experience

Retention

A great client experience is essential for a company's success. That's especially true if we are talking about SaaS companies, which are usually subscription and low ticket based. Basically, it's a great way to reduce churn, drive up retention and satisfaction and improving important metrics such as activation rate and recurrency.

What is customer experience

Learn how to improve your customer experience strategy

Retention

Providing great customer experience is essential to any business that wants to become reference in the market. We saw it in our last blog post. For that, you need to have a customer experience strategy: a document containing a series of guides and "how-to's" to make every single contact between client and company a memorable success.

What is customer experience

What is customer experience and why does it matter?

Retention

Trick question: what does crowdsourcing, social media and shopping apps have in common? I'm going to give you some time to think about it! Tick, tack, tick, tack! Ok, have you given up already? All of them are part of the evolutionary timeline of customer experience. Confused?

How to build a targeted email marketing campaign to retain clients

How to build a targeted email marketing campaign to retain clients

Retention

Let's start this blog post with two simple and very impacting email marketing statistics. First, targeted email campaigns can improve conversion by 355%. Second, it can boost revenue by 781%. Ok, so by now you are probably staring at this data and wondering "why the heck haven't I segmented my lists yet?"