Millennials and generation Z customers are changing their buying habits according to the experience offered by companies. This means that they require more attention, more personalization and more delightful moments. How to achieve that? Dynamic content and web personalization are, for sure, a great way to start.
Customer Success Management, or CSM, is one of the main strategies for long-term company growth. Its focus is customer relationship retention and optimization, but the job is to make your client successful (duh) when using your product. That's only possible when you prepare, and help him to extract all the benefits your SaaS product has to offer.
Customer Success equals customer retention, right?! Well, in theory. But hey, who says this theory can become a practice? On our last post, we talked about the importance of a proactive customer success team and how predicting issues is the number one goal. By anticipating problems, you can prevent churn and retain more customers!
Have you heard of the expression "put out a fire"? I'm sure you did. And if this is a common practice within your customer success department, well, something isn't quite right. It might be the case that you are mistaken customer service and customer success.
Relationship marketing is the future of successful businesses. If you've been following our blog recently, you must have read our latest blog posts and can now understand relationship marketing as a smart and powerful way to talk to clients. After all, it allows you to nurture and cultivate a long-lasting relationship, meaning you have a strong MRR and many opportunities for upselling.
Traditional marketing used to be about reaching out to a lot of people to try and get a few to buy your product. But now, in a world where media is so unfocused, products are more and more specific and the competition for the customer is everything but violent, it doesn't work anymore. Things needed to change, and they did, to a more customer-centric approach. The expression relationship marketing arose and different ways to acquire, interact and retain customers have emerged.
Do you talk to your customers? You might think you do, but maybe you are not doing it so well. This causes problems in communication and, on the business world, can result in many consequences. It's the base of long-term client-company relationship and is an important part of brand loyalty, along with good service and great product.
A great client experience is essential for a company's success. That's especially true if we are talking about SaaS companies, which are usually subscription and low ticket based. Basically, it's a great way to reduce churn, drive up retention and satisfaction and improving important metrics such as activation rate and recurrency.
Providing great customer experience is essential to any business that wants to become reference in the market. We saw it in our last blog post. For that, you need to have a customer experience strategy: a document containing a series of guides and "how-to's" to make every single contact between client and company a memorable success.
Trick question: what does crowdsourcing, social media and shopping apps have in common? I'm going to give you some time to think about it! Tick, tack, tick, tack! Ok, have you given up already? All of them are part of the evolutionary timeline of customer experience. Confused?
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Let's start this blog post with two simple and very impacting email marketing statistics. First, targeted email campaigns can improve conversion by 355%. Second, it can boost revenue by 781%. Ok, so by now you are probably staring at this data and wondering "why the heck haven't I segmented my lists yet?"
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Email marketing isn't dead but has evolved. Automated email marketing is a must-have for any company looking to improve its communication.
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Real-time conversation can be the key to lift relationship marketing strategies and get hotter leads to your SaaS.
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The concept of landing pages is pretty simple: they are the pages that your visitors are sent to after clicking on an online ad or email link. It's a very specific page, designed exclusively to convert your visitors into customers. They have become an essential tool to marketing professionals mainly because they make the difference!
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If you already uses email marketing strategies and is thinking of improving your results, learn what is the best time to automate your company’s marketing.
If you already use email marketing strategies and want to improve your results, learn what is the best time to automate your company’s marketing